Custom Media Options
Custom Media Options, LLC awarded Minority Business Enterprise certification from the Maryland Department of Transportation.
Custom Media Options, LLC can help you fulfill your minority business goals both locally and regionally – the MBE certification is reciprocal in many other states. In addition to our MBE, Custom Media Options is approved by Howard County Government as an Equal Business Opportunity vendor.
Harford Transit Link, Harford County’s bus service, is accepting advertisements paid for by local businesses on Harford Transit Link buses.
(Bel Air, MD) The ads will be located on the outside and in the passenger area of the buses and will be paid for solely by the businesses that post the ads.
Commenting on the new practice of allowing businesses to advertise on Harford Transit Link buses, County Executive David R. Craig stated, “Allowing our business community to advertise on Harford Transit Link buses is another example of how local government and businesses can work to support one another. The ads paid for by local businesses not only helps drive business to them, but also help support the budgetary needs of county government that supplies transportation services to thousands of citizens throughout Harford County,” the County Executive remarked.
Harford County is not alone in allowing ads placed by businesses on their buses. The practice is also offered in Charles, Cecil, Howard, Frederick and Montgomery counties, as well as Ocean City and the MTA.
“I think it’s great that County Executive Craig would open up this wonderful opportunity for local businesses, community organizations and churches to help share their messages by advertising on our local bus system, the Link,” remarked Harford Transit Link Administrator Jim Ports.
Harford Transit Link is a division of the Department of Community Services. Its Link public bus services operates nine fixed routes Monday through Friday except county holidays, serving Aberdeen, Bel Air, Belcamp, Churchville, Edgewood, Havre de Grace, Joppatowne and Perryman. Harford Transit also links to MARC train service to Baltimore and Washington, D.C.
~ Press Release, Haford County Government, Dept. of Community Services
Deloitte’s “State of the Media Democracy” Survey
While 2010 witnessed another explosion of digital content and scores of new entertainment-friendly mobile devices coming to market, the adoption of certain digitally formatted content is taking longer to catch-on than some would have expected. According to the survey, since 2007 a consistent 70 percent of Americans state that they enjoy reading printed magazines even though they know that they could find most of the same information online, and 55 percent have continued to subscribe to printed magazines.
Additionally, a majority of U.S. respondents state that an important feature of printed magazines is the advertising that helps them learn about new things for themselves and their family. Since 2007, a consistent 80 percent of Americans who have read their favorite magazine state that reading the printed copy is their favorite method.
“Enthusiasm for printed magazines is consistent across all age groups, a unique result in consumer attitudes across all the media categories, we surveyed,” said James McDonnell, principal, Deloitte Consulting LLP. “Publishers have the opportunity to develop smart strategies to ensure that they maintain their print readership while simultaneously advancing a digital strategy that enhances the user experience.”
by Andrew Hanelly (TMGmedia) on July 22, 2011
Engage your audience:
Unless you’ve spent the past decade or so in a pillory, you’ve probably heard that content is king.
The adage is most certainly played out, but the fact is that content still reigns supreme when it comes to organizations building relationships with people.
And research conducted by the Custom Content Council with Roper Affairs only pays homage to the notion. (OK, we’re done with the metaphor).
The stats are good news for content marketers:
90% of consumers find custom content useful
78% of people believe that organizations providing custom content are interested in building good relationships with them
77% of people understand that an organization’s goal for custom content is to sell them something, but are OK with it as long as it provides value
73% of people prefer to get information about an organization in a collection of articles rather than in a traditional advertisement
61% of people feel better about a company that delivers custom content and are more likely to buy from that company
Custom content is useful, accepted, helps to drive purchases, improves relationships, and comes in the format that people prefer.
Long live the king.
Her Mind magazine Holiday 2012-2013: Pick up your copy at local area spas, salons, delis, gyms, libraries, doctor’s offices and at many events catering to women in Howard County.
Visit Her Mind magazine‘s website!
Call Custom Media Options
for Ad Rates and Deadlines
Custom Media Options, LLC in partnership with Howard County General Hospital, is producing a full-glossy medical staff directory.
This valuable resource will be mailed directly to homes in Howard County and surrounding areas. The Directory of Physicians provides information and exposure for the Howard County General Hospital medical staff and it is an excellent opportunity to inform the community about your practice and services.