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Your Strategic Partner

1
Develop

We develop a clear understanding of your goals, so we can create and implement a custom-designed solution for you

2
Fund

We can help fund your project by utilizing our proven approach—selling advertising and sponsorships

3
Implement

With more than 100 years of combined experience, the CMO team offers marketing and publishing expertise

Meet the Team

Beth Ditman President

Beth Ditman, Principal Partner of Custom Media Options, LLC has more than 23 years experience as a leader in Sales, Marketing, Editorial, Design and New Business Development. Beth enjoys being a creative problem solver, committed to profits and new business and has developed hundreds of award-winning publications over the years. Her intellect and vision contributed greatly to many companies’ financial success.

Beth earned her Bachelor of Science Marketing Major/Mass Communications Minor from Towson University. Over the years she has served on several local committees. Beth lives in Howard County with her husband, two boys and her Goldendoodle Sadie. Beth enjoys cooking, traveling, kickboxing and watching her boys play travel soccer.


Dorothy Doub President

Dotty Doub, Principal Partner of Custom Media Options, LLC has more than 25 years of planning and implementing comprehensive corporate marketing strategies, new business development, and creating niche publications. Her passion has been working with her customers to create publications that meet their needs and directly reach their customers. She earned her BS and MBA from the University of Baltimore. Columbia, Maryland has been her hometown since 1969. An active member in the community, Dotty enjoys her volunteer commitments with the Columbia Foundation and other organizations in Howard County. She travels widely, reads and enjoys the time she spends with her family.


Jackie Panowicz Community Relations Sales Manager

With over twenty years of sales and management experience, Jackie is a proven sales professional. After receiving a Merchandising, Apparel and Textiles degree from the University of Kentucky, she relocated to Maryland to manage a local department store. Her retail experience has translated to her advertising career and gives her a unique insight into her clients’ businesses and goals. She has lived in Harford County for 18 years with her husband. She loves to travel (especially cruises!), read a good book and follow her favorite sports teams.


Kathy Berlin Sales Development Specialist

Kathy has over 25 years advertising sale experience. She enjoys working with clients to assist in them achieving their marketing goals. She earned her BS in Marketing from Boston University.  Kathy is an active member of the Howard County PTA, volunteering frequently at her children’s school. Loving the outdoors, she can often be found walking or bike riding with her husband and girls on one of Howard County’s many trails and parks. You will be sure to remember Kathy, with her professional and upbeat manner and by her warm and friendly smile.


Sheana Gillis Sales Development Specialist

With over 15 years in the advertising/Marketing field Sheana is a proven professional who gets results for her clients. She has an abundance of energy and a great positive outlook that helps with making great relationships with her clients. When Sheana is not working she enjoys hanging out with her two children and her husband.


Cindy Fickey Sales Development Specialist

Cindy has over 25 years of experience in advertising, marketing and sales. She enjoys working with clients to develop effective business strategies to help them achieve success! She earned her B.A. in Communications from American University. She has lived in Howard County for 19 years and when she is not working, she enjoys spending time with her husband and three children.


Pam Moss Community Relations Manager

Pam has worked as a community relations and project manager for the past seventeen years. During that time she developed many relationships in the community. She was a Board member of the Baltimore County Chamber of Commerce, served on the Towsontown Spring Festival and Perry Hall Town Fair Committees to mention a few. In past careers, Pam owned Balloon Bouquets of Baltimore and worked for Public Broadcasting Service. She is a 2000 graduate of Leadership Baltimore County, received a BS from American University and completed the course work for the MSPR at AU.

Pam is a member of the Daughters of the American Revolution where she served as Regent of Commodore Joshua Barney-John Eager Howard Chapter and as Maryland State Chaplain and Secretary. In addition, she was Maryland State President of the United States Daughters War of 1812. Pam loves to keep up with politics and current events. She lives in Baltimore County with her long-haired dachshund—Willy.


Bethanne Smith Operations Manager

With two decades of operational and project management experience including directories, resource guides, magazines and event publications, Bethanne Smith, Operations Manager for Custom Media Options, has developed the knowledge and strategies needed for ensuring a top quality product. Born in Gambrills, MD and residing in Eldersburg, MD, Bethanne lives with her husband, daughter, son and menagerie of animals which includes horses, goats, dogs, cats and even a miniature pig. Bethanne has a BS in Business Administration from Towson University with a concentration in Marketing. Bethanne enjoys spending time with her family, horseback riding, running and volunteering with her dogs as a certified pet therapy team.


Emiko Danielian Creative Manager

Emiko has spent her thirteen year professional career as a graphic and advertising designer. She holds a Bachelor of Arts in Graphic Design from the University of Maryland Baltimore County. She has extensive experience in all phases of the design cycle, from client consultation through to publication. Her level of attention to detail and critical eye are integral to creating value for our customers. Emiko lives in Montgomery County with her husband, daughter, and cat. She enjoys traveling, yoga and playing tennis.